So Cheepfrills has finally got a press day under its belt. Claire's Accessories chose 50's chic salon 'The Powder Room' off Carnaby Street for the preview of their AW11 collection. Whilst working as a brand intern for Exposure PR I got pretty familiar with the Claire's collection and the new direction the brand is looking to take, so it was interesting to see what they've got in store for winter. I'll be the first to admit that, for me, Claire's was synonymous with neon friendship bracelets, emo inspired striped wrist cuffs and diamante overkill, yet their SS11 pieces are undeniably strong. Whilst at Exposure I had endless calls in for sunglasses, trilby hats and festival-chic jewellery, all of which Claire's was easily able to cater for. Particularly love their rose head garlands and rayban-esque sunglasses.
Anyway, on to AW11.
Nice little array of fur winter warmers, particularly like the scarf/hat hybrids.
Really like the Lennon sunglasses and the chain print scarf, and since I'm obsessed with animal jewellery at the moment wish I'd got a picture of the reindeer ring that went with the earrings above. Claire's have definitely got some strong pieces in the pipeline for AW11.
Free food aside, it was lovely to catch up with some of the Exposure team (shout out Nic and Josie!), and interesting to see my first press day. Next up- Hobbs!
x
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